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Retail

Enabling retailers to transform their marketing for a digital world

Bridging online to offline to provide seamless and engaging omnichannel customer experiences

Digital is the “new normal” and in the past few years, retailers all over the world have raced to embrace new digital technologies to help them get closer to their customers and to deliver the best possible experiences to them. Despite this, the physical store continues to play a critical role in many retail organisations. We believe that businesses who will win in this space will be those who can combine the best of online and brick & mortar shopping, offering connected, friction-free and personalised experiences to their customers at every stage of their journey.

Eagle Eye AIR, the offline cookie:

Eagle Eye enables retailers of all sizes to bridge the digital divide, acting as the “offline cookie”. We do this by seamlessly integrating the AIR platform into every customer touchpoint, from the physical and digital points of sale through to direct-to-customer comms channels, connected 3rd party partners and everyone in between. This enables us to track every customer interaction and to execute the next best message or action, as determined by the retailer, to each individual.

How does the Eagle Eye AIR platform unlock value for leading retailers?

Consolidated digital toolkit

Consolidated digital toolkit

Build and manage every interaction with your customers in AIR – be it via a promotion, loyalty scheme, gifting solution, subscription service and more

Capture valuable customer data

Capture valuable customer data

Create new digital customer connections and use this data to increase customer understanding in order to make better, data-driven decisions, executed via AIR

Flexible and extendable solutions

Flexible and extendable solutions

Our flexible, API-based platform can be tailored to meet your exact needs, growing with you and your business

Omnichannel engagement

Omnichannel engagement

Bridge the digital divide by connecting every customer interaction across all channels, offering a consistent and seamless experience however customers choose to engage

Pre-integrated audiences

Pre-integrated audiences

Benefit from our pre-built integrations with hundreds of audience partners to enable you to amplify your strategy, providing opportunities to reach and acquire new customers

Seamlessly integrated

Seamlessly integrated

We are partner agnostic and will integrate seamlessly to your existing tech stack, ensuring you’re able to deliver your strategy in the way that works best for your business

Eagle Eye AIR Retail Customer Journey

Blog

Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as we start to see light at the end of the tunnel with restrictions lifting, Olivia Jackson revisits what role personalisation will play in this post-COVID world.

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Blog

Modern Retail: As experience-based gifts wane, new types of presents emerge

From cooking classes to gift cards supporting local businesses, 2020 has many rethinking what the experience-based gift looks like. Our Head of Industry Insight Miya Knights shares her thoughts on what experiential gifting could look like this holiday season.

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Explore more sector-specific insights

Get up-to-date insights on the latest developments in retail technology and marketing from our passionate, expert team. Check out our latest blogs, white papers, guides and infographics, as well as videos, client testimonials and case studies.

Find out how we can help your business

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