Enabling retailers to transform their marketing for a digital world

Digital is the “new normal” and in the past few years, retailers all over the world have raced to embrace new digital technologies to help them get closer to their customers and to deliver the best possible experiences to them. Despite this, the physical store continues to play a critical role in many retail organisations. We believe that businesses who will win in this space will be those who can combine the best of online and brick & mortar shopping, offering connected, friction-free and personalised experiences to their customers at every stage of their journey.

Eagle Eye AIR, the offline cookie:

Eagle Eye enables retailers of all sizes to bridge the digital divide, acting as the “offline cookie”. We do this by seamlessly integrating the AIR platform into every customer touchpoint, from the physical and digital points of sale through to direct-to-customer comms channels, connected 3^rd party partners and everyone in between. This enables us to track every customer interaction and to execute the next best message or action, as determined by the retailer, to each individual.