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Eagle Eye works with Loblaw to unveil one of the largest digital loyalty programs in Canada

We have been working with Loblaw, Canada’s leading food and pharmacy retailer, since 2016 to deliver the next generation of digital marketing technology

Canada’s largest retailer, Loblaw Companies limited (Loblaw), is using the Eagle Eye AIR platform to power its PC Optimum loyalty program, enabling the issuance and redemption of personalised, valuable and convenient rewards for millions of Canadians.
You can read the full information here.

  • We have been working with Loblaw, Canada’s leading food and pharmacy retailer, since 2016 to deliver the next generation of digital marketing technology 
  • Loblaw is one of the world’s most innovative retailers, and is working with Eagle Eye to maximise the effectiveness and reach of its newly unified loyalty program to reach millions of Canadian consumers
  • Merging two existing loyalty programs PC Plus and Shoppers Optimum, with 8 million and 11 million members respectively, a first of its kind at such scale to become one of the largest loyalty platforms in Canada
  • Our Eagle Eye AIR platform sits at the heart of this newly consolidated, single PC Optimum program ecosystem and integrates with Loblaw’s channels and systems, to enable a single customer view
  • The program enables omni – issuance and omni- redemption of promotions and rewards across its digital presence and almost all 4,500 locations providing Loblaw customers with extra value, choice and convenience through targeted personalised offers
  • In August 2018 just six months after launch, PC Optimum added Esso fuel stations, owned by Imperial, as a new program partner 
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What is the PC Optimum program?

The PC Optimum program has combined two of Canada’s most loved loyalty programs PC Plus and Shoppers Optimum, to become one of Canada’s largest loyalty programs. The two programs had 8 million and 11 million members respectively. Merging these two programs creates a state-of-the-art loyalty program, the first at such a vast scale in Canada, and brings more redemption options and greater convenience to Canadians.  

 

More choice in participation & redemption

Customers are already recognising the benefits of the new program with one customer saying “the biggest advantage of the new card is the ability to earn big points at Shoppers and Beauty Boutique and spend them at Loblaw and affiliated stores. Because Shoppers has special points days and other offers throughout the year, you can now earn big points at the drugstore and then spend those points at any Loblaw-affiliated stores."

 

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