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Eagle Eye and Ecrebo team up to enable an omnichannel retail strategy for Southeastern Grocers

Since late 2019, Eagle Eye has been working with Southeastern Grocers, one of the largest conventional supermarkets in the U.S., to expand its media channels, customer loyalty and CPG promotions.

We are excited to officially announce our partnership with Southeastern Grocers, to support its business transformation strategy and goal of becoming a digitally enabled, omnichannel retailer. The Eagle Eye AIR Platform will help Southeastern Grocers grow its digital and channel marketing capabilities and provide a centralized hub to continuously capture customer data and consumer interactions and generate insight to drive greater marketing efficiencies and return.

We’re also enabling nine media channels that Southeastern Grocers can monetize and use to open up additional revenue streams, with Eagle Eye’s coupon at till EPOS integration being the first of these channels.

Through Eagle Eye’s partnership with EPOS marketing specialist Ecrebo, Southeastern Grocers will also have a comprehensive communications solution for checkout receipts, as well as more control of receipt messaging and associated CPG revenues. Shoppers visiting Southeastern Grocers' stores will receive relevant coupons printed on each receipt at checkout, with variables such brand offers and availability according to location.

You can read more detail on the Southeastern Grocers engagement here.

Our partnership with Ecrebo

Grocery operators have traditionally relied on third parties to manage targeted in-lane receipt communications, resulting in less control over the messaging and CPG revenues. Through its light-touch POS software technology, Ecrebo provides Southeastern Grocers with a comprehensive receipt marketing communications solution. This solution was launched at the same time that the Eagle Eye AIR Platform went live in June 2020.

Who is Southeastern Grocers and how are we helping them?

Southeastern Grocers, Inc. (SEG), is the parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. Our partnership with SEG provides the data to help the retailer better understand its customers, use those insights to serve more relevant coupons, and share key learnings with CPG brands for additional revenue opportunities. It underpins the company’s SEG Connects initiative.

What is SEG Connects?

SEG Connects is a new way for CPG brands to deliver relevant, timely and targeted digital content and offers to their customers through the channels they respond to most. Data from SEG’s rewards program is combined with the unique platform of partners Eagle Eye, dunnhumby and News America Marketing to understand in detail the customers CPG brands want to target.

Eagle Eye AIR is a digital marketing platform that seamlessly integrates with existing business management systems and aggregates all customer data into one universal ID. Customer data science specialist, dunnhumby, analyzes data points into targetable customer cohorts and actions to deliver personalized customer experiences. Shopper media management provider, News America Marketing, gathers brand content into consumable media delivered in context for customers. SEG Connects provides CPG brands with a bespoke omnichannel program to reach customers through receipt coupons, on and off-property paid media, connected-shelf digital coupons and targeted emails, among other channels.
 

How we’re helping grocers become omnichannel retailers

"For years, grocery chains have been challenged by siloed data and marketing channels, limited visibility of customers, missed opportunities to generate more revenues across media channels, and inability to drive transactional loyalty at scale. Our technology helps Southeastern Grocers overcome all of those issues. We’re enabling SEG to get a single view of the customer and realize the full potential of being an omnichannel retailer."

- Tim Mason, CEO at Eagle Eye

SEG: Helping us achieve our omnichannel vision

"What started as an initial strategy to improve our coupon marketing has evolved into a much larger and comprehensive strategy to become digitally connected with customers, better understand behaviors across different channels, and be able to serve each customer individually with the right offers and content."

- Adam Kirk, Senior Vice President Marketing, Southeastern Grocers