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The global gift card market is growing rapidly and it’s expected to double in value in the next five years alone. Digitising your gift card scheme not only enhances consumer experience, but increases brand engagement, especially among younger consumers, such as millennials.
With 60% of consumers saying they have been introduced to a new brand through a gift card and 18% (rising to a quarter of those under 45) have become regular customers as a result
On average, customers spend more money than they have stored when using gift cards, resulting in increased revenues
Gift cards help you reach new markets, including specialised gift card distributors and the business-to-business sector, where they’re used as employee rewards or customer incentives
A reliable, secure, cost-effective and easy way to launch gift card programmes or digitise existing gift card programmes.