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Streamline your in-store processes and blend multi-channel data to achieve a single customer view
Would you like to streamline in-store processes and blend multi-channel data to achieve a single customer view? We can help you better understand your customers’ needs and interests, enabling a truly personalised approach based on individual customer preferences. With Eagle Eye you can drive footfall, increase online grocery coupon redemption, grow consumer loyalty and boost revenue whilst preventing coupon fraud.
As a grocery market leader in the UK, Tesco’s Clubcard loyalty card scheme is well known in most households. Since launching in 1995, the Tesco’s flagship loyalty scheme has accumulated over 17 million members and is regarded as one of the most successful and best-in-class loyalty schemes in retail.
This report summarises the key trends and strategic recommendations to win with consumers in the coming year and beyond, based on our own and industry-leading research and analysis.
What is omnichannel retail? Why is omnichannel retailing important? How do I build an omnichannel strategy? This blog post holds all these answers and more.
Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow their customers regardless of sales channel or touchpoint and so know them better. It is no longer sufficient to market to an anonymised customer base. Knowing who your customers are, particularly those who are most valuable, supports business decisions to give them more of what they want.