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Run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, Eagle Eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.
To buy or to build new technology? What retailers need to know about both options and how they can avoid the four common pitfalls in their “buy” versus “build” decision.
Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of Aldi, Bunnings, Ikea, Officeworks, Walmart and The Warehouse commit to providing the lowest prices in their categories.