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Run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, Eagle Eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
Promotions are at the core of how grocers communicate value to consumers and drive traffic into stores. Are they equipped for the Covid-19 crisis?
The most important consideration for everyone right now is staying safe and healthy as the global response to Covid-19 evolves daily. But the crisis has also generated some amazing, positive acts of kindness, ingenuity and innovation, particularly among the hardest hit in the out-of-home Hospitality and Food & Beverage (F&B) sectors.
In an interview conducted before the pandemic, Miya Knights talks with The Business Book Awards team about her and Tim Mason's vision behind their book, Omnichannel Retail: How to Build Winning Stores in a Digital World.