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Run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, Eagle Eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
Tim Mason launched the Tesco Clubcard in 1995 and re-wrote the rulebook on customer loyalty. Here he discusses the evolution of the scheme and how it allowed the supermarket to understand far more about its shoppers
With Halloween a perennial event in the holiday calendar, particularly for parents and younger adults, there’s plenty of capital to be made from trying some October promotion ideas. Here are our top five promotion ideas for boosting footfall and sales in-store in the run up to Halloween.
Tim Mason, Eagle Eye CEO, on the lessons established retailers can learn from Chinese tech giants like Alibaba.