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Run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, Eagle Eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
In light of the news that M&S paid £750m for half of Ocado’s UK retail business in a new 50/50 joint venture, I was struck by the recent spate of collaborations and what they mean for the industry’s future. I’ve previously highlighted others, including Carrefour and Google or Walmart and Flipkart, in grocery and beyond.
The Inside Story: In the first of a new series, Marketing Week looks at how Tesco Clubcard transformed retailing, shopping and marketing forever, as told by the people who were there at its conception.
Retailers are already really good at automating their back-office operations and have proven themselves more than keen and willing to invest in technology that will drive productivity and efficiency, especially when eliminating manually-intensive and error-prone human tasks.