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run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, eagle eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
To engage customers, increase loyalty and drive sales, retailers often employ several promotional tools at once. It’s not uncommon for retailers – large or small – to have a loyalty program in place while also deploying point-of-sale promotions, in-store offers, online promotions, and offers through social media. But when all of these channels are activated, a bigger challenge arises when a single customer engages with more than one of them: how does the retailer “see” that customer?
There was plenty of reaction to the recent news that online fashion retailer Asos is abandoning its three-year-old A-List loyalty programme, even though it was popular among those customers who engaged with it. The naysayers said it was proof that loyalty is dead. To solve for this, operators engage with their customers using a variety of tools and channels: loyalty programs, email marketing, social media, gift cards, coupons, advertising, recommendation sites and native mobile apps.
Consumer smartphone adoption presents a huge opportunity for your food and beverage business. This is how mobile engagement can boost sales and drive higher frequency.