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Run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, Eagle Eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
This eighth Eagle Eye blog serialising the key themes explored in the book I co-authored with Tim Mason, "Omnichannel Retail: How to build winning stores in a digital world" represents the lessons he learned and how to use digital to overcome some of the marketing challenges he faced.
Recently I had the chance to visit the Amazon Go Brookfield Place store in downtown New York. I knew in advance I wouldn’t be able to enter without scanning an Amazon Go app code, so I downloaded the app from a link I’d been sent. All in all, the registration process took about seven minutes – not too bad in a shopping centre, but I could imagine it would be a hell of a faff outside, in the rain.
In this seventh Eagle Eye blog serialising our CEO, Tim Mason’s new book, Omnichannel Retail: How to Build Winning Stores in a Digital World, we explore the first area retailers need to apply customer data insight. That is, to run their businesses better. The book makes the case for the digital imperative to connect with customers in order to better understand them.