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For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, eagle eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
In a market that’s increasingly crowded with loyalty programs all vying for the same share of wallet, what opportunities – and options – do retailers across Canada have when it comes to offering customers more flexibility and choice in how they redeem their well-earned rewards?
It has always struck me that the likes of Apple, Vodafone and their counterparts can locate you in the physical world. By that, I mean they can know the physical location of your mobile device. With reference to this location tracking capability, I noted with interest the changes Apple made to the core privacy features of its Safari browser last month.
Amazon is trialling a new grocery store format (Amazon Go) in Seattle. Amazon Go’s technology has attracted huge interest. For example, sensors on the shelf detect when a product is picked up and add the item to a virtual shopping cart. However, the focus on technology misses the real reason this store format could be so disruptive.