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Run cost-effective promotional coupon campaigns with accurate ROI and campaign monitoring
For brands, running promotional coupon campaigns was once a costly exercise with no obvious ROI reporting or campaign monitoring. Thanks to our innovative digital marketing platform, Eagle Eye AIR, brands can now run secure coupon promotions with multi-channel issuance and real-time reporting, meaning more agile and measurable campaigns that provide a better customer experience.
The Coca-Cola Company, recognised for their flagship Coca-Cola brand, has grown to become one of the world’s most recognised and valuable brands.
New digital marketing tools are always emerging, while the means of engaging mobile-enabled customers are becoming increasingly complex. Given this challenging dynamic, what are the most effective ways for retailers to profitably connect with customers and drive loyalty?
Omnichannel Retail explores the acquisition, conversion and retention strategies that will be effective for bricks-and-clicks retailers in future. Loyalty is not dead, but traditional customer loyalty today has limits. In this fourth blog post from the Omnichannel Retail series, we begin to focus on the role the store has to play in the total retail offer.
Where do your customers spend their precious free time – and, more importantly, their money? The answer is increasingly on digital channels, especially websites and apps on mobile devices.