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White Papers & Guides

Stay up to date with the latest international Eagle Eye research

White Papers & Guides

Whitepaper: Marketing in the Moment

Personalization in retail marketing is as important as ever to a successful strategy. Our latest whitepaper explores ...

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White Papers & Guides

Guide: The top 5 trends for grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. In our latest guide, we break...

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The Cookie Might Be Dead, But Loyalty Isn’t.

When the cookie finally crumbles in 2023, will you be prepared?

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Forrester Now Tech: Promotions And Offer Management Providers, Q3 2021

This report explores the features and functionality offered by vendors operating in the promotions and offer manageme...

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Brand Affinity Industry Brief 2020

Our new industry brief explores how retailers and marketers can put brand affinity back at the heart of loyalty where...

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Ecommerce Guide

This guide considers the changing role of ecommerce in managing current challenges and illustrates how winning with c...

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Survey Report: Readying for Recovery

Get your copy of the Readying for Recovery report; which analyses the results of our recent survey, conducted in part...

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Grocery Promotions Checklist

With the current surge in online shopping and changing consumer buying patterns, this Grocery Promotions Checklist wi...

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Guide: Digital activation campaigns

Having implemented several Digital Activation Campaigns for drinks brands and agencies, we have been able to identify...

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Eagle Eye 2020 Insights Report

This report summarises the key trends and strategic recommendations to win with consumers in the coming year and beyond, based on our own and industry-leading research and analysis.

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Guide: What is Omnichannel Retail and How Do You Build a Successful Strategy?

What is omnichannel retail? Why is omnichannel retailing important? How do I build an omnichannel strategy? This blog...

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Whitepaper: The Connected Customer

Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow th...

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