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Whitepapers & guides

Stay up to date with the latest international Eagle Eye research

Whitepapers & guides

Report: The ROI of Loyalty Programs

How To Calculate The Return On Your Loyalty Investment. This report helps B2C marketing professionals make the case f...

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Whitepapers & guides

Guide: The top 5 trends for grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. In our latest guide, we break...

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Whitepapers & guides

The Cookie Might Be Dead, But Loyalty Isn’t.

When the cookie finally crumbles in 2023, will you be prepared?

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Whitepapers & guides

Forrester Now Tech: Promotions And Offer Management Providers, Q3 2021

This report explores the features and functionality offered by vendors operating in the promotions and offer manageme...

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Whitepapers & guides

Brand Affinity Industry Brief 2020

Our new industry brief explores how retailers and marketers can put brand affinity back at the heart of loyalty where...

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Whitepapers & guides

Ecommerce Guide

This guide considers the changing role of ecommerce in managing current challenges and illustrates how winning with c...

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Whitepapers & guides

Survey Report: Readying for Recovery

Get your copy of the Readying for Recovery report; which analyses the results of our recent survey, conducted in part...

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Whitepapers & guides

Grocery Promotions Checklist

With the current surge in online shopping and changing consumer buying patterns, this Grocery Promotions Checklist wi...

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Whitepapers & guides

Guide: Digital activation campaigns

Having implemented several Digital Activation Campaigns for drinks brands and agencies, we have been able to identify...

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Whitepapers & guides

Eagle Eye 2020 Insights Report

This report summarises the key trends and strategic recommendations to win with consumers in the coming year and beyond, based on our own and industry-leading research and analysis.

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Whitepapers & guides

Guide: What is Omnichannel Retail and How Do You Build a Successful Strategy?

What is omnichannel retail? Why is omnichannel retailing important? How do I build an omnichannel strategy? This blog...

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Whitepapers & guides

Whitepaper: The Connected Customer

Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow th...

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