Marketing in the Moment: The Next Phase of Personalisation in Retail

In this EuroShop 2023 talk, Tim Mason, CEO of Eagle Eye, explores how personalization in retail marketing is evolving from just knowing who the customer is and what they want, to delivering messaging at the right place and time. With the acceleration of omnichannel shopping and advances in technology, businesses can now add additional dimensions of context to their personalized marketing efforts, creating opportunities to reach customers at the optimal time and positively influence their decision-making process.

"Marketing in the Moment" is retail marketing's next great transformation, giving businesses the ability to interact and engage with their customers in a contextually relevant way, both online and in physical stores. By recognizing that the customer journey is comprised of moments, singular intersections of time, intent, and context, retailers can add value at every stage and positively influence decision-making when it matters most.

Join Tim Mason as he shares insights on how businesses can incorporate "Marketing in the Moment" into their strategies to create a personalized, engaging customer experience.

Don't miss this opportunity to learn about the next phase of personalization in retail marketing. Watch the recording now!