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Retail World Magazine: Building Perfect Marketing Moments in Retail

Tim Mason explains this concept in a recent Retail World article; it’s more than knowing who a shopper is; it’s understanding how an individual customer can be served with context and content at the most optimal time of engagement.  

The next evolution of retail marketing is underway.
 
Meet “Marketing in the Moment,” a new marketing model that enables retailers to engage consumers in the most effective ways that influence their decision-making at specific moments. 

Eagle Eye CEO Tim Mason explains this concept in a recent Retail World article; it’s more than knowing who a shopper is; it’s understanding how an individual customer can be served with context and content at the most optimal time of engagement.  

Read more in the October issue of Retail World here.