New Five-year Contract with The John Lewis Partnership

Eagle Eye, a leading SaaS technology company that creates digital connections enabling personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services, has secured a new five-year contract with The John Lewis Partnership (John Lewis and Waitrose, “The Partnership”) for its new pan-partnership loyalty project launching in 2024 alongside dunnhumby, a data science and analytics firm, to deliver greater customer personalisation and improved loyalty experiences.

My John Lewis App - The John Lewis Partnership

The new five-year strategic agreement brings together Eagle Eye’s existing relationships with John Lewis, as first announced in 2017 to improve John Lewis’s digital marketing capabilities, and with Waitrose, as subsequently announced in 2019.

Eagle Eye will deliver an omnichannel solution, reflective of the way The Partnership’s 20 million customers shop across stores, web and the app. The pan-partnership loyalty project aims to integrate the group’s high street business, online and app touchpoints, building on the success of the My John Lewis and My Waitrose loyalty programmes. The Eagle Eye AIR platform will provide The John Lewis Partnership with best-in-class loyalty management capabilities, enabling dunnhumby’s data science to be executed at scale to deliver more personalised rewards, offers and experiences to each of The Partnership’s customers.

Charlotte Lock, Customer Director, John Lewis and Pan-Partnership, said: “Today’s announcements show the ambition we have to transform how our much loved brands can deliver a more personalised experience for customers. With our new partnerships with dunnhumby and Eagle Eye, we can better help our customers however, whenever and wherever they shop with us.”

Tim Mason, Chief Executive of Eagle Eye, said: “We are delighted to have won another multi-year contract with The John Lewis Partnership and look forward to continuing to support them in delivering their loyalty and personalisation strategy. We are excited to be able to collaborate again with dunnhumby on this new engagement, ensuring that their leading data science can be executed at scale by our AIR platform.”

For further information, please contact:

Eagle Eye Solutions Group plc
Tim Mason, Chief Executive Officer
Lucy Sharman-Munday, Chief Financial Officer
Tel: 0844 824 3686
Investec (Nominated Advisor & Joint Broker)
Corporate Broking & PLC Advisory: David Anderson, Nick Prowting
Tel: 020 7597 5970
Shore Capital (Joint Broker)
Corporate Finance: Daniel Bush, David Coaten, Lucy Bowden
Corporate Broking: Henry Willcocks
Tel: 020 7408 4090
Alma PR
Caroline Forde, Hannah Campbell, Kinvara Verdon
Tel: 020 3405 0205

About Eagle Eye
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.
The Company's current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Mitchells & Butlers, PizzaExpress; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group.
In January 2023, the Group acquired France based Untie Nots, a personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base.
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