"Enjoy a free Jameson, Ginger & Lime on us" campaign goes live

Did you know that global sales of Irish whiskey go up 400% on St. Patrick’s Day? Well, in the run up to the 17th March Jameson Whiskey is inviting Brits to visit their local Stonegate pub by offering a free Jameson, Ginger Ale & Lime cocktail (from 25th February – 14th March.)
 

As part of this campaign, Jameson brand-owner Pernod Ricard has teamed up with The Stonegate Pub Company to enable customers to redeem their free drink in a number of its locations around the UK.
 

The Jameson, Ginger & Lime campaign is being activated in more than 190 venues across the UK. A full list of participating venues is available here.

The campaign’s promotions are being delivered by digital marketing platform provider Eagle Eye, which gives customers easy access to the offer and provides an integrated online to in-store redemption experience.
 

The Eagle Eye AIR platform can provide brand owners like Pernod Ricard with promotional visibility from issuance through to redemption at checkout at participating outlets of Food & Beverage AIR clients. This capability enables comprehensive media reporting in real time and maximises return on marketing spend through optimised customer engagement. The use of uniquely issued coupon codes also eliminates the potential for coupon fraud.
 

Check out the user journey yourself by clicking here to receive your complimentary coupon. But hurry! The campaign runs until 14th March.