Eagle Eye, a SaaS-based provider enabling one-to-one performance marketing in real time, is partnering with digital ordering platform Preoday, a QikServe company. The partnership will enable hospitality operators the ability to offer customers combined pre-ordering of food and drink with loyalty rewards and promotions via Eagle Eye’s mobile apps.
Leading food and beverage (F&B) businesses across the UK, Europe and the US already rely on Preoday’s platform to open new revenue streams and improve relationships with customers through digital ordering. Its recent acquisition by QikServe enables operators to deploy Preoday capabilities via any channel, from kiosks and tablets to web and mobile apps. Using Preoday and QikServe’s combined technology suite, hospitality operators can provide powerful solutions, from ordering to payment before a visit as well as in-venue, making it easy for guests to order and pay for their food and drinks whenever and however they want.
Eagle Eye is integrating Preoday’s digital ordering solution to further enhance the functionality and utility of its white label mobile app for hospitality operators. The marketing technology provider is already working with leading companies in this sector, including Greene King, Mitchells & Butlers and Greggs, which is also a Preoday client. The combined technology will equally serve ‘dark’ outlets, that is kitchens without a restaurant element which rely on digital ordering, loyalty and takeaway to engage with customers.
Steve Hawkins, Director of Alliances at Preoday, commented: “We are impressed by the experience and reputation Eagle Eye has from working with large-scale, household names. This is an exciting partnership because, together, we believe we can enhance the ordering and loyalty engagement capabilities for thousands of hospitality businesses across the globe and offer a seamless experience for their customers. The two technology offerings act as natural extensions of each other: both digitise the customer journey, promote better engagement, and provide operators with the data they need to further their customer relationships.”
Tim Mason, CEO of Eagle Eye Solutions, added: “Partnering with Preoday adds further value to our already best-in-class branded hospitality app and AIR platform-based promotional marketing capabilities. Preoday’s fully integrated digital ordering and payment will enable our clients to drive even greater sales among both new and existing customers by enhancing their mobile experience.”
Preoday, a QikServe company, is a robust digital ordering platform that helps food and retail businesses around the world open new revenue streams and improve relationships with customers. Preoday enables businesses to offer branded online and mobile ordering and payment facilities to customers purchasing food, beverages and merchandise. It provides a white-label service to businesses ranging from restaurants and cafes to corporate caterers, theatres and stadiums. Preoday works both directly with businesses and partners including resellers, technology providers and ticketing agencies.
About Eagle Eye Solutions Group Plc
Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.
The Company's current customer base comprises leading names in UK Grocery, Retail and Food & Beverage sectors, including Asda, Sainsbury's, Tesco, Waitrose and John Lewis & Partners, JD Sports, Greggs, Mitchells & Butlers, Pizza Express and in Canada, Loblaws, Shoppers Drug Mart and Esso.
Eagle Eye is headquartered in Guildford, United Kingdom and has offices in Manchester, Toronto, Canada and Melbourne, Australia.