Eagle Eye Solutions (Eagle Eye), the marketing technology provider, is partnering with influencer marketing platform, XInfluence to provide FMCG brands and advertisers
with an end-to-end influencer marketing solution for driving omnichannel sales.
Up to $15 billion is projected to be spent on influencer marketing
globally by 2022, according to a report by Insider Intelligence
, as more people spend time on social media. However, the ability to accurately measure the effect of influencer marketing on sales in stores and hospitality venues has been a challenge for brands and advertisers until now. XInfluence’s platform now integrates with the Eagle Eye AIR platform (AIR) to enable promotional codes to be issued to consumers from influencer campaigns which can then be redeemed both online and in store/venue at the point of sale
to track campaign performance.
XInfluence has access to over 90m audited global influencers who can now add an XPass link to their social posts. By clicking on the XPass link, consumers can save the promotional code, issued by the AIR platform, to their native Apple or Google wallet. Consumers then simply have to scan their code at the point of sale to receive their offer. Eagle Eye’s integrations with leading point of sale solutions means that these in store sales can be directly attributed to social media influencers.
The XInfluence platform allows marketers to manage their target audiences across a range of social media platforms (Facebook, Instagram, YouTube, Twitter), to approve creative and monitor campaign performance. Once a code has been saved to a user’s mobile wallet, push notifications can be sent as a reminder to customers to redeem the available offer. Offer redemption data is passed back in real time by Eagle Eye AIR to XInfluence, giving marketers a complete view of attribution measurement.
Al Henderson, Chief Sales Officer of Eagle Eye Solutions, commented:
“Influencer marketing is now an integral part of a marketer’s toolkit and this partnership opens up the opportunity for brands, retail and hospitality operators to drive footfall through influencer marketing. The integration between our platforms provides marketers with an end-to-end view of how influencer marketing delivers omnichannel sales.”
Mark Wright, Co-Founder of XInfluence, commented:
“We are delighted to have partnered with Eagle Eye. As a business, XInfluence was created to close the loop for our advertisers within the influencer and digital sectors, providing advertisers with the ability to measure results both online and in store. By adding Eagle Eye Air technology to XPass,
we now offer the most advanced in store measurement tool on the market. In a world of big data and especially post cookie, where advertisers crave more certainty, performance and transparency, the XInfluence/Eagle Eye partnership delivers.”
Want to learn more about our partnership? Register for our joint webinar today!
How to use influencer marketing to drive brand activations and boost instore/venue sales.
Thursday 29th April | 11:00am - 11:45am GMT
Register today to join Eagle Eye Brands Manager, Catherine Titherington and xInfluence CRO and Founder, Mark Wright to learn the following:
- Background to influencer marketing
- How to search for your ideal influencers
- Restrictions and rules behind Influencer campaigns
- Activating offers and redeeming outlets
- Your brand and your T’s and C’s
- Measuring and optimising your influencer campaigns to maximise and record ROI
Learn more here