Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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The Christmas Crunch: How Will Your Retail Sector Fare This Year?

If you are in the retail business, it is important to know whether or not your sector is predicted to do well this fe...

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Bridging the Offline-to-online Attribution Gap

Over 80% of sales are still completed in person, instore. So, how can the vast majority of sales occur on the High St...

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"Print vs. Digital" Is Dead: The Flyer's New Place in Retailers' Integrated Marketing Mix

The resilience of the flyer as a marketing tool has won out in the “print versus digital” debate among retail marketers. Today, the real debate is focused on how retailers can maximise the effectiv...

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International Drinks Expo 2019: Differentiating with data-driven intelligence

The team at Eagle Eye exhibited & spoke at the International Drinks Expo 2019. Here are the themes & insights from th...

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Black Friday and Cyber Monday: Trends and Data to Inform your 2019 Plans

Black Friday is one of the biggest sales spikes in the year. Make sure you’re aware of the key trends for 2019.

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Shift to Digital and Immersive Experiences: Three Top Trends from the 2019 Bar & N...

Creating immersive experiences enabled by digital engagement was the main theme that dominated discussions among indu...

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5 Halloween Promotions to Drive Footfall to Your Store

With Halloween a perennial event in the holiday calendar, particularly for parents and younger adults, there’s plenty...

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Digital Connect 2019 highlights innovative ways to keep your customers in focus

Eagle Eye recently welcomed invited clients and guests to share insight on the latest customer engagement development...

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10 ways social media can boost customer engagement and sales

Social media is an essential part of marketing any business but with so many opportunities across numerous different ...

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Omnichannel Retail - ‘Every little helps’: How knowing your customers can drive sales and frequency su...

A summary serialising the key points in each chapter of Eagle Eye CEO, Tim Mason's new book, 'Omnichannel Retail: How to build winning stores in a digital world'.

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How food & beverage operators can maximise the Black Friday shopping opportunity

Food and beverage (F&B) operators may feel Black Friday is a more of a traditional retail sales opportunity. If that’...

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Omnichannel Retail: How to build winning stores in a digital world in 10 steps

The final Eagle Eye blog serialising our CEO, Tim Mason’s new book, Omnichannel Retail: How to Build Winning Stores i...