Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Grocery promotions and creating digital connections in a time of crisis

Promotions are at the core of how grocers communicate value to consumers and drive traffic into stores. Are they equi...

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Practical Initiatives to Help Businesses Through These Challenging Times

While offering some tips represented a first, small step towards reacting to the situation, we are now going further ...

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Consumer Businesses Urged to Adopt Omnichannel Response to Covid-19

Nothing is more important than people’s health and safety in the wake of the latest, novel coronavirus disease (Covid-19), Yet, as governments and health organisations take measures to slow its spr...

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Making Your Restaurant Marketing Pay in the Digital World

It seems like we mourn the loss of another High Street mainstay nearly every day, but those that are thriving realise...

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Brand Promotions in the Digital Age

In an age where many FMCG brands are struggling to respond to the technology-driven changes affecting all our lives, ...

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Euroshop 2020 Takeaways: Retailers Seek Data-driven Customer Experience and Growth

What were the key takeaways of EuroShop 2020? Find out what insights Miya Knights has grasped from the triennial even...

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Pubs Embrace Digital: Catching up with Consumer Tastes

Last week the Eagle Eye team were at The Pub Show, where engaging with consumers through digital channels was the key...

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The Data Challenge for "Every Day Low Price" Retailers

Several of the world’s most successful retailers place everyday low price ("EDLP") at the heart of their customer pro...

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Gifting Provides Black Friday Discount Panacea

The results are in, and the sales activity kicked off by Black Friday that has come to characterise the pre-Christmas...

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How Can Your Business Boost Sales This Valentine’s Day?

Valentine's Day takes place at a time when consumer pockets are tighter than usual after increased spending over the festive period. In spite of this, there are a few marketing ideas that can make ...

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The discounting black hole: how to avoid getting sucked in

Moving away from discounting can and will be hard for a lot of retailers and brands. However, if brands choose their ...

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NRF 2020: Retailers Urged to Prioritise Data Strategies

As nearly 40,000 delegates descended on New York to attend the annual retail trade show hosted by the US National Ret...