Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Grocery promotions and creating digital connections in a time of crisis

Promotions are at the core of how grocers communicate value to consumers and drive traffic into stores. Are they equi...

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Practical Initiatives to Help Businesses Through These Challenging Times

While offering some tips represented a first, small step towards reacting to the situation, we are now going further ...

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Consumer Businesses Urged to Adopt Omnichannel Response to Covid-19

Nothing is more important than people’s health and safety in the wake of the latest, novel coronavirus disease (Covid-19), Yet, as governments and health organisations take measures to slow its spr...

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Making Your Restaurant Marketing Pay in the Digital World

It seems like we mourn the loss of another High Street mainstay nearly every day, but those that are thriving realise...

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Brand Promotions in the Digital Age

In an age where many FMCG brands are struggling to respond to the technology-driven changes affecting all our lives, ...

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Euroshop 2020 Takeaways: Retailers Seek Data-driven Customer Experience and Growth

What were the key takeaways of EuroShop 2020? Find out what insights Miya Knights has grasped from the triennial even...

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Pubs Embrace Digital: Catching up with Consumer Tastes

Last week the Eagle Eye team were at The Pub Show, where engaging with consumers through digital channels was the key...

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The Data Challenge for "Every Day Low Price" Retailers

Several of the world’s most successful retailers place everyday low price ("EDLP") at the heart of their customer pro...

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Gifting Provides Black Friday Discount Panacea

The results are in, and the sales activity kicked off by Black Friday that has come to characterise the pre-Christmas...

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How Can Your Business Boost Sales This Valentine’s Day?

Valentine's Day takes place at a time when consumer pockets are tighter than usual after increased spending over the festive period. In spite of this, there are a few marketing ideas that can make ...

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The discounting black hole: how to avoid getting sucked in

Moving away from discounting can and will be hard for a lot of retailers and brands. However, if brands choose their ...

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NRF 2020: Retailers Urged to Prioritise Data Strategies

As nearly 40,000 delegates descended on New York to attend the annual retail trade show hosted by the US National Ret...

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