Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Throwing advertising tradition out of the window!

The UK advertising market is expected to decline by 7.5% in 2020, driven predominantly by the impending effects of Br...

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Blog

The Grocer: How Next-generation Loyalty Schemes Could Make a Difference This Chris...

Read why Eagle Eye's Head of Industry Insight, Miya Knights believes that next-generation loyalty schemes could make ...

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Blog

Why subscriptions are fuelling digital innovation

Following Pret a Manger’s lead, one in ten retailers launched their first sign-up service during lockdown, with a fifth looking to develop their subscription offering even as restrictions eased. Fi...

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Blog

Collaborating with Issuance Partners to provide added member value

Following our recent blog post about why operators in the hospitality industry should partner with their suppliers to...

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Propel Friday Opinion: Why you should be thinking about offering your customers a ...

Pret’s instore coffee subscription service, YourPret Barista is an industry first but there is no reason why every br...

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Harnessing the power of partnerships to create connected campaigns

At Eagle Eye, we believe partnerships will be a key driver in making sure the hospitality industry can bounce back to...

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Blog

Understanding the Rise of the Digital Coupon in Grocery

We are all aware of how much COVID-19 has changed the landscape for businesses globally. While some have been shutter...

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Hospitality discounting and the “new normal”

As the govt EatOutToHelpOut scheme launches in the UK, our latest blog from Eagle Eye chief sales officer, Al Henders...

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Blog

Black Friday cancelled? Building digital resilience

In the wake of the global coronavirus pandemic, retailers must ensure they are prepared for a very different kick-off...

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Blog

Is there Power in Personalisation? Part 3

While Eagle Eye Senior Account Manager, Olivia Jackson's first blog in this series examined the power of personalisation and the second looked at how some best-practice examples delivered results, ...

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Blog

Is there Power in Personalisation? Part 2

Following Eagle Eye Senior Account Manager, Olivia Jackson's last blog which discussed the importance of personalisat...

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Blog

Is there Power in Personalisation? Part 1

In this first blog out of a three-part series, Eagle Eye's, Olivia Jackson looks at the rise of personalisation, what...

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