This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

Blog

Everyday low price retail’s digital challenge – how to connect with individual cus...

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of ...

Read more
Blog

Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 9...

Read more
Blog

One Year Later: Restaurants post COVID

One year on from Boris’ first lockdown announcement, we are all too aware of how the Covid-19 pandemic has changed the world as we know it. One of the industries most impacted throughout the last y...

Read more
Blog

Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as...

Read more
Blog

Digital Activation tech trends for a post Covid-19 world (Part 1)

Today’s most important tech trends will play a big part in helping us cope with and adapt to the many challenges faci...

Read more
Blog

The Grocer: There are too many either-ors in grocery: balance marketing and engine...

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on th...

Read more
Blog

QSR Magazine: How Subscription Services are Helping Revive Restaurants

In QSR Magazine, our Director of New Business Development Sean Keith discusses how subscription services can shore up...

Read more
Blog

A Path to Recovery Restaurants Can Subscribe To

In Modern Restaurant Management (MRM), we looks at how restaurants are turning to the subscription model as the lates...

Read more
Blog

Fast Casual: Pret A Manger: Something's brewing in the subscription economy

In Fast Casual our Director of New Business Development Sean Keith discusses the rise of the subscription economy and...

Read more
Blog

Do ethics and sampling work well for Brands?

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that lack a ...

Read more
Blog

InsideFMCG: Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, m...

Read more
Blog

The increased importance of in-venue promotional targeting

As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now ...

Read more