Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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BCG: The $70 Billion Prize in Personalised Offers

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

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Everyday low price retail’s digital challenge – how to connect with individual cus...

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of ...

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Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 95% of text messages are opened within 3 minutes of being delivered, and Juniper ...

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One Year Later: Restaurants post COVID

One year on from Boris’ first lockdown announcement, we are all too aware of how the Covid-19 pandemic has changed th...

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Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as...

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Digital Activation tech trends for a post Covid-19 world (Part 1)

Today’s most important tech trends will play a big part in helping us cope with and adapt to the many challenges faci...

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The Grocer: There are too many either-ors in grocery: balance marketing and engine...

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on th...

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QSR Magazine: How Subscription Services are Helping Revive Restaurants

In QSR Magazine, our Director of New Business Development Sean Keith discusses how subscription services can shore up...

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A Path to Recovery Restaurants Can Subscribe To

In Modern Restaurant Management (MRM), we looks at how restaurants are turning to the subscription model as the lates...

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Fast Casual: Pret A Manger: Something's brewing in the subscription economy

In Fast Casual our Director of New Business Development Sean Keith discusses the rise of the subscription economy and how restaurants can use it as a lifeline to bring in recurring revenue by focus...

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Do ethics and sampling work well for Brands?

Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of ...

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InsideFMCG: Driven by data: The untapped digital advertising opportunity in grocery

Promotional expenditure accounts for a sizeable 20 per cent of costs in the grocery value chain. Despite much hype, m...