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Up next in retail marketing: Meeting shoppers ‘in the moment’

In RetailBiz, Eagle Eye's Jonathan Reeve talks about the upcoming transformation in retail marketing, including the advancement of personalisation.

Author: Jonathan Reeve, General Manager APAC at Eagle Eye

It’s evident that the acceleration of e-commerce and digital technology over the last two pandemic-stricken years has transformed retail marketing forever — but we are on the cusp of another transformation, an advanced level of personalisation in marketing.

Read the full article here.