Today's Grocer: Sensible and Sensitive: Grocery Promotions During the Crisis

Writing in Today's Grocer, Miya Knights discusses how grocers can adapt their promotional strategies to earn consumers’ trust during this unprecedented time.

Author: Miya Knights, Head of Industry Insight at Eagle Eye

While it may seem untimely to talk about promotions in this climate, they are at the core of how grocers communicate value to consumers.

Grocers that can quickly adapt their digital communications and promotional strategies to earn consumers' trust during this unprecedented time will be rewarded with long term customer loyalty once the pandemic eases.

Read the full article on page 16 here.