This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

The Grocer: There are too many either-ors in grocery: balance marketing and engineering

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on the tyranny of the KPI and whether retailers will strike the right balance of rewarding their most loyal customers and transacting with the transactors.

Author: Tim Mason, CEO at Eagle Eye Solutions.

In a year quite unlike any other, can retailers and grocers balance their priorities in 2021?

With so many extremes impacting all facets of business and consumer behaviour, Eagle Eye CEO Tim Mason reflects on the tyranny of the KPI and whether retailers will strike the right balance of rewarding their most loyal customers and transacting with the transactors.

Read more in The Grocer here.