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The Grocer: China’s huge Singles’ Day event shows value of direct digital communications

Tim Mason, Eagle Eye CEO, on the value of major events like Singles’ Day in China and how Alibaba is using this event to boost sales and understand their customers better.

Seize Digital
Author: Tim Mason, CEO of Eagle Eye
 

If anyone doubted the significance of China’s annual Singles’ Day, Alibaba’s recent record-breaking sales prove the shopping holiday is not to be underestimated.

It is like Alibaba’s version of Amazon’s Prime Day. But much, much bigger: estimates suggest over five times bigger in fact. This year’s $38.4-bn bonanza saw the Chinese giant surpass last year’s record in 16.5 hours.

Read the rest of Tim's article in The Grocer here.