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Retailbiz: To buy or to build new technology?

To buy or to build new technology? What retailers need to know about both options and how they can avoid the four common pitfalls in their “buy” versus “build” decision.

Author: Jonathan Reeve, General Manager (APAC) at Eagle Eye

Technology’s role has become more critical in retailing today. When deciding whether to buy vs. build new technology, retailers should consider which option best meets their customers’ needs, is simpler for their team members, and is cost effective.  

Eagle Eye’s Jonathan Reeve discusses using the “Better, Simpler, Cheaper” framework when approaching the decision to buy or build in his latest column in RetailBiz.