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RetailBiz: Get on board with ‘green’ or get left behind

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.

Author: Tim Mason, Chief Executive Officer at Eagle Eye

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. A shopper reducing their carbon footprint by biking to a store instead of driving wants the products they purchase to mirror their commitment to go green. In fact, 78% of consumers say it’s important to them that brands have eco-friendly product choices available for purchase.

Read more of Tim's article about how Australian consumers are becoming more aware of the need for green purchases here, in RetailBiz.