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Retail loyalty is thriving: Here’s how to get more personal

Read more about how retailers can turn popular loyalty programs into powerful sales engines in Tim Mason's latest article in RetailBiz.

Author:  Tim Mason, CEO at Eagle Eye

Marketing in the moment treats loyalty members as individuals, delivering helpful information when it’s most useful. By leveraging data and merging that with a deep understanding of that specific customer, marketing in the moment strategies provide endless opportunities to engage.
 
Read more about how retailers can turn popular loyalty programs into powerful sales engines in Tim Mason's latest article in RetailBiz