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Research Live: Using data to create an emotional connection

Tim Mason launched the Tesco Clubcard in 1995 and re-wrote the rulebook on customer loyalty. Here he discusses the evolution of the scheme and how it allowed the supermarket to understand far more about its shoppers

Seize Digital
Author: Tim Mason, CEO of Eagle Eye


Tim Mason launched the Tesco Clubcard in 1995 and re-wrote the rulebook on customer loyalty.

Read the full article here as he writes about the evolution of the scheme and how it allowed the supermarket to understand far more about its shoppers