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The Grocer: What the latest Ofcom report tells us about digital change and the implications for reta

In what is a traditionally quiet month for deals and news while the world takes a well-earned holiday, the findings of Ofcom’s latest annual Communications Report grabbed my attention. Marking what the UK telecom regulator calls a “decade of change”, the report found mobile phones and TVs are the only communications devices with near-universal reach in the UK, penetrating 96% and 95% of households respectively last year.

Seize Digital
In what is a traditionally quiet month for deals and news while the world takes a well-earned holiday, the findings of Ofcom’s latest annual Communications Report grabbed my attention.
 
Marking what the UK telecom regulator calls a “decade of change”, the report found mobile phones and TVs are the only communications devices with near-universal reach in the UK, penetrating 96% and 95% of households respectively last year.

Read the rest of our CEO Tim Mason's article in The Grocer here, in which he discusses the report findings such as the fact that 78% of adults say they could not live without their mobile phones. Tim argues that this validates the importance of creating digital customer connections to survive the next decade.