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Modern Marketing Today: How Will Marketing Survive After Third Party Cookies Disappear?

The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecting their ability to personalize content that helps them connect engagement to demand. In this piece, originally published on Modern Marketing Today, Eagle Eye’s Joel Percy discusses how the removal of third party cookies will affect marketers and what they can do to continue to personalize their engagement with customers and deliver success to their brands.

Author: Joel Percy, Regional Director at Eagle Eye

Third party cookies are nearly out the door and marketers are becoming increasingly nervous about it. Mozilla Firefox was the first to stop using third party cookies in 2019, with Apple Safari following suit in 2020. Google Chrome will put the final nail in the coffin when its  ban goes into effect in 2023.

Read more of Joel's article about the survival of marketing after the death of third party cookies here, in Modern Marketing Today.