Author: Joel Percy, Regional Director at Eagle Eye
Third party cookies are nearly out the door and marketers are becoming increasingly nervous about it. Mozilla Firefox was the first to stop using third party cookies in 2019, with Apple Safari following suit in 2020. Google Chrome will put the final nail in the coffin when its ban goes into effect in 2023.
Read more of Joel's article about the survival of marketing after the death of third party cookies here, in Modern Marketing Today.