Author: Anthony Stevenson
This past February, the Eagle Eye team was pleased to take part in the “Marketing Beyond Your Walls” panel at RC Show 2019. The panel discussed how F&B professionals can leverage digital technology to reach new customers, beyond their brick and mortar location, to grow their topline. It stressed the importance for F&B operators to understand their customers, and to infer intent from their buying decisions both off and on premise.
When it came to questions from the audience, most were about basic digital engagement strategies and techniques, like website improvements and search optimization. The questions suggested that Canadian F&B operators have not yet started to really capture and connect data to target and serve their customers better. This is in spite of the fact that having this level of insight is a critical component for attracting customers before they visit an outlet, and then increasing their spend during a visit.
Read the rest of Anthony's article in Menu Magazine here