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Inside FMCG: Beating the discounting habit with personalised offers

Read what Eagle Eye Australia's, General Manager, Jonathan Reeve talks about in Inside FMCG's latest article on personalising offers as a means of increasing return on marketing spend.

Author: Jonathan Reeve, General Manager - ANZ, Eagle Eye Solutions

Digital technologies have transformed many areas of our lives – the way we communicate, the way we travel, even an activity as fundamental as the way we find our mates.

However, most retailers and brands still rely on 20th century technologies to drive sales. The dominant tool remains store-wide discounting, communicated through analogue media such as shelf tickets, in-store displays, newspaper ads and paper catalogues.

Read the full article in Inside FMCG here.