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The Grocer: Retail tech venture shows M&S is serious about digital-first

Marks & Spencer has just announced an exclusive joint venture UK partnership with startup accelerator Founders Factory to develop emerging retail technologies. The news follows barely a month after forging a partnership with Microsoft to integrate AI technologies into its customer experience, stores and wider operations, as highlighted by Eagle Eye CEO Tim Mason last month.

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Marks & Spencer has just announced an exclusive joint venture UK partnership with startup accelerator Founders Factory to develop emerging retail technologies.

The news follows barely a month after forging a partnership with Microsoft to integrate AI technologies into its customer experience, stores and wider operations, as highlighted by Eagle Eye CEO Tim Mason last month.

Miya Knights is our Head of Industry Insight - read the rest of her article in The Grocer here, in which she discusses M&S’ latest venture in its Technology Transformation Programme, and whether this trend of big grocer’s leaning towards tech investment is a temporary reaction or a refreshing sea change in approach.