This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

BCG: The $70 Billion Prize in Personalised Offers

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

Their analysis finds that redirecting 25% of mass promotion spending to personalized offers would increase return on investment (ROI) by 200%. 

If you are looking to shift your promotions to personalized offers, let’s chat today. 💬