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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Retail loyalty is thriving: Here’s how to get more personal

Read more about how retailers can turn popular loyalty programs into powerful sales engines in Tim Mason's latest art...

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Retailbiz: Coalition loyalty – Heaven or hell?

Eagle Eye is supporting several of the world’s leading coalition loyalty programs, such as Virgin Red in Europe, with...

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Insights from our Loyalty Central New Zealand event

Insights from our latest Loyalty Central event with Tim Mason, the father of modern supermarket loyalty.

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Up next in retail marketing: Meeting shoppers ‘in the moment’

In RetailBiz, Eagle Eye's Jonathan Reeve talks about the upcoming transformation in retail marketing, including the a...

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The Grocer: How grocery loyalty schemes are evolving in 2022

The vast majority of consumers expect retailers to deliver personalised content and offers; so much so, they report f...

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Unpacking subscriptions: The gift that keeps on giving all year round

With subscription box delivery services growing, it's time for organisations to make it part of their retail strategy...

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New year, new directions: The top 5 trends for grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we ...

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Countdown to zero: how zero-party data drive effective personalised marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could...

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Total Retail: Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain product...

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Modern Marketing Today: How Will Marketing Survive After Third Party Cookies Disappear?

The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecting their ability to personalize content that helps them connect engagement to de...

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RetailBiz: Get on board with ‘green’ or get left behind

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read mor...

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Retailbiz: To buy or to build new technology?

To buy or to build new technology? What retailers need to know about both options and how they can avoid the four com...

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