Digital Insights Blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Grocers' Data Advantage: Leveraging Shopper Data Spurs Instacart Exodus

Direct access to their shoppers' data outweighs other benefits provided to grocers by the third-party delivery servic...

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The Unfulfilled Promise of Personalised Offers

Personalised offers have the potential to transform the way retailers engage with customers, making it a game-changer...

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Retail Pharmacy – Digital Personalisation Beckons…

Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. Next, with the greatest potential to benefit from personalisation in my view, will be pha...

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Woolworths' Everyday Extra Subscription — 2023's Game-Changer in Australian Retail

Wondering how Everyday Extra has become a game-changer in Australian retail? In this article, I offer my insights on ...

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Opinion — Real-time Promotions a Game-changer for Retailers

Retailers are exploring ways to "digitise" in-store sales so they can create one-on-one communication with shoppers a...

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New Year, New Directions: The Top 5 Trends for Grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we ...

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Countdown to Zero: How Zero-party Data Drive Effective Personalised Marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could...

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Everyday Low Price Retail’s Digital Challenge — How to Connect with Individual Cus...

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of ...

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Why You Need SMS in Your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 9...

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One Year Later: Restaurants Post Covid

One year on from Boris’ first lockdown announcement, we are all too aware of how the Covid-19 pandemic has changed the world as we know it. One of the industries most impacted throughout the last y...

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Personalisation Post Pandemic

The acceleration and necessity to shift to digital in 2020 has opened up a world of opportunity for retailers, and as...

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The increased importance of in-venue promotional targeting

As Covid-19 safety measures have affected consumer sentiment towards socialising, savvy brands and operators are now ...

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