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Digital insights blog

Stay up to date with the Eagle Eye blog, covering the most important topics within the customer loyalty and digital promotions landscape.

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Up next in retail marketing: Meeting shoppers ‘in the moment’

In RetailBiz, Eagle Eye's Jonathan Reeve talks about the upcoming transformation in retail marketing, including the a...

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The Grocer: How grocery loyalty schemes are evolving in 2022

The vast majority of consumers expect retailers to deliver personalised content and offers; so much so, they report f...

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Unpacking subscriptions: The gift that keeps on giving all year round

With subscription box delivery services growing, it's time for organisations to make it part of their retail strategy. Read Al Henderson's 365 Retail article on subscription boxes.

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New year, new directions: The top 5 trends for grocers in 2022

Grocers have adapted their operations rapidly, but there is more transformation coming. Here are the top 5 trends we ...

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Countdown to zero: how zero-party data drive effective personalised marketing

Can your brand gather data from customers directly? Knowing how to generate and use zero-party data effectively could...

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Total Retail: Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1

Have you ever made a conscious effort to "go green" by changing up your daily routine or swapping out certain product...

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Modern Marketing Today: How Will Marketing Survive After Third Party Cookies Disap...

The need to protect consumers’ data privacy is changing the tools available to marketers and, in the process, affecti...

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RetailBiz: Get on board with ‘green’ or get left behind

Today’s conscious consumers are asking brands to support their commitment to bettering the world we live in. Read mor...

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Retailbiz: To buy or to build new technology?

To buy or to build new technology? What retailers need to know about both options and how they can avoid the four com...

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BCG: The $70 Billion Prize in Personalised Offers

This article by Boston Consulting Group (BCG) is a “must read” for retailers reviewing their promotions strategy.

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Everyday low price retail’s digital challenge – how to connect with individual cus...

Many successful retailers place everyday low price (“EDLP”) at the heart of their customer proposition. The likes of ...

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Why you need SMS in your Marketing Toolkit

As a direct, real-time channel, SMS is a great way to engage customers in the moment. Research from 2021 highlights 9...

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