Voucher and coupon fraud and mal-redemption is unfortunately fairly common in the promotions space, especially when it comes to generic, bulk, paper-based coupons, which is of course costly to any business.
For example: a consumer may have a coupon for 20% off a Diet Coke, go into their local store to redeem, pick up a Pepsi, go to the till and the sales assistant accepts the coupon without reading the details stating that the voucher is only for a Diet Coke, not a Pepsi. Now imagine that before going into store the consumer photocopies the voucher only to hand out to their friends.
Mal-redemption and voucher fraud can be a big and expensive problem for brands, merchants and retailers and without proper measures in place to prevent this happening, you could be left with lots of stock unaccounted for against the amount of coupons issued and lost revenue.
For more information on reducing the cost of voucher and promotion fraud and mal-redemption or reducing the general operational costs associated with vouchers and promotions contact us or give us a call.