Eagle Eye Reward

Eagle Eye Reward delivers the platform you need to build and manage your loyalty proposition, whether plastic or digital, and enables the digitisation of your existing loyalty schemes.

Through the platform, data is delivered in real-time to CRM systems, allowing for detailed analysis of consumer activity to enable more targeted and personalised offers to your customers.

Loyalty scheme types

  • Complex, points-based, multi-tier consumer loyalty schemes
  • Targeted, personalised rewards and offers
  • Staff incentive schemes to generate employee loyalty


  • Eliminate loyalty scheme fraud through real-time validation
  • Secure redemption and reconciliation


Quickly see areas of success or weakness and adapt to drive higher conversion rates with real-time reporting.

Trigger reward promotions, cashback and gift vouchers in real-time via the preferred consumer channel and build brand relationships through real-time updates to external systems.


Use your CRM system to provide relevant individual or grouped promotions to reward scheme members, then utilise SMS, email & push notifications to encourage action.

View the online/offline journey and utilise to drive target consumers to visit more frequently or to increase the spend. Tailor promotions to maximise upsell and cross-sell opportunities across divisions or affiliate loyalty schemes.

The benefits of Eagle Eye Reward

Reduce coupon costs
reduced fraud
Increase spend

Reduced costs to the business using spend thresholds and exclusions

Reduced fraud through staff discounts using secure validation and redemption

Increased spend through relevant and targeted rewards

You can download our guide to Reward, along with further product information to discover how your business will benefit.

Case Study - Greggs

Greggs is the largest bakery chain in the United Kingdom, with 1,671 outlets and over 20,000 employees, first opened in 1951. Specialising mainly in savoury such as sausage rolls and sandwiches, as well as sweet products, Greggs has become a much-loved and trusted family brand.


  • Drive revenue
  • Improve efficiencies
  • Increase customer engagement
  • Reinforce brand values


  • Bespoke mobile app
  • Pre-paid account
  • Unique customer codes
  • First to market digital loyalty scheme in UK food to go sector
  • Contactless (NFC) payments and reward redemption


  • Redemption rates between 30 and 40%
  • Typical load value of £11
  • Winner of Loyalty Program of the Year 2014