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Eagle Eye works with Loblaw to unveil one of the largest digital loyalty programs in Canada

We have been working with Loblaw, Canada’s leading food and pharmacy retailer, since 2016 to deliver the next generation of digital marketing technology

We are pleased to announce that our Eagle Eye AIR digital marketing platform is now live, enabling the new PC Optimum loyalty program from Loblaw Companies Limited (Loblaw), Canada’s largest retailer. The New PC Optimum loyalty program uses our platform to deliver personalised, valuable and convenient rewards for millions of Canadians.
You can read the full information here.

  • We have been working with Loblaw, Canada’s leading food and pharmacy retailer, since 2016 to deliver the next generation of digital marketing technology 
  • Loblaw is one of the world’s most innovative retailers, and is working with Eagle Eye to maximise the effectiveness and reach of its newly unified loyalty program to reach millions of Canadian consumers
  • Merging two existing loyalty programs PC Plus and Shoppers Optimum, with 8 million and 11 million members respectively, a first of its kind at such scale to become one of the largest loyalty platforms in Canada
  • Three weeks in, PC Optimum had more than 6 million customer conversions, with customers earning and redeeming points more than 32 million times. The programme now has over 14 millions members
  • Our Eagle Eye AIR platform sits at the heart of this newly consolidated, single PC Optimum program ecosystem and integrates with Loblaw’s channels and systems, to enable a single customer view
  • The program enables omni – issuance and omni- redemption of promotions and rewards across its digital presence and almost all 4,500 locations providing Loblaw customers with extra value, choice and convenience through targeted personalised offers
  • In August 2018 just six months after launch, PC Optimum added Esso fuel stations, owned by Imperial, as a new program partner 

Who is Loblaw and what is PC Optimum?

The PC Optimum program has combined two of Canada’s most loved loyalty programs PC Plus and Shoppers Optimum, to become one of Canada’s largest loyalty programs. The two programs had 8 million and 11 million members respectively. Merging these two programs creates a state-of-the-art loyalty program, the first at such a vast scale in Canada, and brings more redemption options and greater convenience to Canadians.  


Discover Loblaw

More choice in participation & redemption

Since the launch of PC Optimum on February 1, 2018, more than 14 million customers have already converted to the new program, with customers earning and redeeming points more than 32 million times in the first three weeks. The program, which engages consumers digitally but gives them choice on redemption, has generated more than 1.5 million PC Optimum app or web visits every day. According to Loblaw’s internal customer net promoter score (NPS) survey, 80% of customers were very satisfied with the new program specifically highlighting ease of converting and participation.

Customers are already recognising the benefits of the new program with one customer saying “the biggest advantage of the new card is the ability to earn big points at Shoppers and Beauty Boutique and spend them at Loblaw and affiliated stores. Because Shoppers has special points days and other offers throughout the year, you can now earn big points at the drugstore and then spend those points at any Loblaw-affiliated stores."


We couldn’t have achieved this milestone without Eagle Eye’s commitment and flexible approach, with their proven success in the UK and unique offering, they were the right company to deliver against our plans both today and for the future.

Jim Noteboom

Senior Vice President Loyalty & Analytics, Loblaw