Eagle Eye AIR Goes Live with Loblaw's PC Optimum Program

We're excited to announce that our Eagle Eye AIR platform is now live, enabling the new PC Optimum loyalty program from Loblaw, Canada's leading food and pharmacy retailer.

The PC Optimum program has combined two of Canada's most loved loyalty programs, PC Plus and Shoppers Optimum, to become one of Canada's largest loyalty programs. Our Eagle Eye AIR platform sits at the heart of the program ecosystem and is integrated with Loblaw's channels to power this state-of-the-art loyalty program. The PC Optimum loyalty program is the first at such a vast scale in Canada, bringing more redemption options and greater convenience to millions of Canadians.

Our CEO Tim Mason, on the recent announcement… "Loblaw is one of the world's most innovative retailers, and we are honoured to work with them as they expand access to their unified loyalty program to reach millions of Canadians." He continued, "Loblaw is Canada's leading food and pharmacy retailer, with approximately one billion customer transactions in their stores each year, the majority of which are tied to their loyalty programs. We are thrilled to deploy our Eagle Eye AIR platform capabilities to support Loblaw’s customer engagement across all stores and channels to create a streamlined experience."

Welcome to the Eagle Eye family, Loblaw! 💜