This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice
contact

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Guildford,
Surrey, GU1 4HD

Manchester:
Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information

Newsletter

sign-up to our newsletter to receive our latest news and updates

Sign up

Shifting Loyalties in Canada

Through our survey conducted in association with Ipsos, we find that new approaches in data, personalization, and mobile engagement are needed to improve retailers and brands’ relationships with their customers.

Brand loyalty in Canada is changing in unexpected ways. “Business as usual” may no longer be enough for many brands and retailers; as our new report shows, getting loyalty right is more important than ever.

Our new purple paper 'Shifting Loyalties' indicates that 87% of Canadians are active in five or fewer loyalty programs, and 45% reported quitting a loyalty program (with 57% of those abandoning the brand altogether).  But for brands that manage to crack that 'top five', the reward is deeper brand engagement and ultimately higher revenues.

'Shifting Loyalties' also looks at the state of Canadian consumers across generations and their relationships with (and expectations from) loyalty programs.  Our findings not only challenge conventional assumptions, but also offer prescriptions for data-based engagement strategies that will resonate with Canadian consumers.
Opt in:

Please see our T&C's and Privacy Policy for more information