Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Surrey, GU1 4HD

Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

More information


sign-up to our newsletter to receive our latest news and updates

Sign up

Reload your Loyalty: do you even know your consumers?

Customer loyalty has long roots in society’s history. Going as far back as the 18th Century, loyalty has evolved from the collection of stamps and paper coupons to sophisticated tier-based systems and offers that can be redeemed via smartphones, tablets and wearables.

For the marketer, loyalty programs are a window into the consumer’s psyche. They are one of the most effective ways to gain explicit permission to track behaviour and exchange data. In return, the customer receives valuable, relevant offers through which retailers, brands and restaurants can connect and build relationships with their consumers.

Yet, while the medium and mechanics of loyalty programs keep changing, the goal remains the same. The merchant aims to drive consumers to visit stores and sites more often, to spend more when they do, and to turn them into loyal brand advocates who attract other consumers.

Our research with YouGov looks into consumer loyalty, what it means, and what consumers expect.

Download our purple paper here:

Opt in:

Please see our terms and conditions and privacy policy for more information
Share this:

We use cookies to give you the best online experience. By continuing to use this website, you’re agreeing to our use of cookies. Go