This site uses cookies to improve your browsing experience, perform analytics and research, and conduct advertising. To change your preferences, see our Cookies & Tracking Notice. Otherwise, closing the banner or clicking Accept all Cookies indicates you agree to the use of cookies on your device. Cookies & Privacy Notice

Contact us

United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Surrey, GU1 4HD

Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

Contact Us

More information


sign-up to our newsletter to receive our latest news and updates

Sign up

follow us on:

Personalisation: Beyond a Name

It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses... if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency? With a ‘one size fits all’ strategy, the answer is that we can’t.

This reality is driving businesses to change, with 42% of marketers naming personalised marketing as a top priority in 2017, according to the Chartered Institute of Marketing. It’s hardly surprising considering the benefits it brings; brands that create personalised experiences are seeing revenue increase by 6-10%, up to three times faster than those who do not according to Boston Consulting group.

Our personalised marketing research finds that taking a personalised approach to when, where and how businesses offer promotions to their customers has a huge impact on the success of their campaign.
Download our Purple Paper here:
Opt in:

Please see our T&C's and Privacy Policy for more information