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The Digital Imperative: Harnessing the power of 'now' with performance-driven marketing

As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners will be those who successfully integrate digital into their businesses. 

This is why we focused on studying the impact of digital on consumer shopping journeys in the research that informs this Purple Paper. The importance of shifting to digital to satisfy consumer expectations and win in the digital age has never been clearer.

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