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Great Expectations: The Connected Customer

Long gone are the days when a mobile phone was solely used to make phone calls. With the growing pace of technology, smartphones have changed the fabric of our lives and have taken their place firmly in our hands everywhere we go. Businesses have had to adapt quickly to accommodate mobile as a route for customer experience but they’re still missing out on a huge opportunity.

This whitepaper looks at how retailers, brands and restaurants need to be utilising the power of the smartphone to enable multichannel marketing and meeting customer expectations to reach the new generation of the connected customer.

Consumers are highly engaged with their smartphones, providing a direct line to the customer. However, when it comes to retail and leisure, mobile enablement is still very much a work in progress and there remains a question around both the reality of consumer appetite and to what extent customer expectations are being met.
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