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Becoming digitally connected: the Eagle Eye Canadian personalisation maturity matrix

Driven by competition, consumer expectation, and other immutable realities of the marketplace, most retailers now put a premium on their digital presences.

Retail ecommerce sites, even for traditional brick-and-mortar brands, are substantially more streamlined and feature-rich than they were a decade ago. Many retailers have dedicated mobile apps, offer loyalty programs that can be managed online, and engage in digital advertising or couponing.

But having a digital presence is not the same as being digitally connected.

Download the guide below to learn more.

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