Driven by competition, consumer expectation, and other immutable realities of the marketplace, most retailers now put a premium on their digital presences.
Retail ecommerce sites, even for traditional brick-and-mortar brands, are substantially more streamlined and feature-rich than they were a decade ago. Many retailers have dedicated mobile apps, offer loyalty programs that can be managed online, and engage in digital advertising or couponing.
But having a digital presence is not the same as being digitally connected.
Download the guide below to learn more.