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Whitepapers & guides

Stay up to date with the latest international Eagle Eye research

Whitepapers & guides

Whitepaper: The Connected Customer

Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow their customers regardless of sales channel or touchpoint and so know them better. It is no longer sufficient to market to an anonymised customer base. Knowing who your customers are, particularly those who are most valuable, supports business decisions to give them more of what they want.

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Whitepapers & guides

Eagle Eye 2019 Insights Report

This year will continue to see the strategic impact of digital and its influence on the store top retail agendas. So Eagle Eye has summarised key trends analysis and recommendations gathered from industry-leading and our own research in this Insights Report to highlight what it will take to win in 2019.

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Whitepapers & guides

Whitepaper: Changing tastes & flavours

Canadian dining habits are changing. New research shows 71% of Canadians dine out up to 10 times each month, but food & beverage businesses report difficulties in retaining these customers. Explore how consumers engage with F&B brands today, and learn strategies to increase footfall, drive repeat visits, reduce fraud, and create more loyal customers.

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Whitepapers & guides

Whitepaper: The digital imperative - harnessing the power of now

As continued pressure to keep pace with tech-enabled consumers builds, one of the key attributes of future winners will be those who successfully integrate digital into their businesses. The importance of shifting to digital to satisfy consumer expectations and win in the digital age has never been clearer.

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Whitepapers & guides

Guide: Reach & redeem

With over 3 billion social media users in the world, brands and businesses are using innovative social media campaigns to acquire new customers, boost brand awareness and increase ROI. Learn more about how our platform can help you reach out

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Whitepapers & guides

Guide: Food-to-go and restaurant loyalty

Today the UK restaurant and food-to-go markets are highly competitive, so leading chains and up-and-coming independents alike are looking to new technologies as well as tried and tested methods to gain and maintain loyalty from their customers.

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