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Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
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Discover how our Eagle Eye AIR platform powers digital promotions from the consumer, retailer, brand and merchant perspective. Our digital promotions platform enables real-time customer tracking, a single customer view, an improved customer experience and engagement, increased customer and brand loyalty, elimination of fraud and mal-redemption, lower operational costs and the ability to gain an accurate ROI from your promotional activity across multi-channels.
The results are in for Black Friday and it’s not good - even with potentially large price discounts, consumers still didn’t respond well, with like-for-like sales down 0.5% last month and footfall dropping 5.5% post Black Friday – almost double the decline of the previous year. Lessons from 2017 also proved that cutting prices simply cut margins and profitability, without increasing customer demand.
To achieve lasting, in-depth customer loyalty, retailers must develop keen insights into their customers, understand their behaviors and preferences, and deliver valuable, relevant offers and communications to customers based on those insights. To do that, they need connected customer data.