From contacting Eagle Eye in July to explore a potential solution, London Theatre Direct was able to send email communications using the gift functionality as a refund alternative within three weeks.
Using an API-driven approach to integration, the ticketing provider connected to Eagle Eye’s SaaS-based AIR marketing platform to manage the real-time issuance and redemption of gift refunds.
Fast-tracked customer experience enhancement
The ability to offer customers the chance to rebook using electronic gift vouchers has enabled London Theatre Direct to mitigate lost revenue from refunds and offset it against future bookings.
When a customer opts to receive gift vouchers to redeem at a later date, the ticketing provider manages their request via the real-time issuance and redemption capabilities of Eagle Eye AIR.
The customer gets instant confirmation of their choice, with their voucher sent to them via email, while real-time redemption also helps London Theatre Direct improve their rebooking experience.
Mark Prethero, Commercial Director, London Theatre Direct, said: ”Our development team found the large-scale, fast rollout straightforward and results are beating expectations. We are looking forward to welcoming our customers back to the West End.”