By launching a new channel with eagle eye AIR in the form of a mobile app, IMO gained numerous tools to boost their engagement with their customer base. The app’s registration page enabled IMO to instantly capture rich, single customer view data - including name, registration number and whether they were a corporate or private user.
This new channel enables IMO to monitor footfall and rank the performance of their outlets, as well as promote offers and distribute mobile coupons in under-performing areas. Using push notifications, IMO can schedule trigger-based, automated messaging in real time to whole segments or individuals. Real-time coupon issuance also means that IMO can monitor customers using their subscription service and prevent mal-redemption.