Addressing the business challenge
The partnership has been successful in promoting the Hilton
brand. But the process of managing Clubcard voucher redemptions and hotel bookings was manually intensive and time-consuming, so needed updating.
Rona Gibson, Partnerships Manager, Hilton Europe, Middle East and Africa, explained: “Hilton has a growing estate of approximately 5,500 properties worldwide, across 14 hotel brands.”
But she added that, just like many businesses, Hilton faces both economic and industry-led challenges. “Competition is a major challenge,” she said, “from other hotel companies represented around the world.
“Otherwise, the challenges we face are reflected by what’s happening in the global economy in general,” she added. “The situation with Brexit could be challenging for a lot of our meeting space opportunities, where a company may be unsure whether to book a conference in one of our UK properties, for example.”
As part of strategic efforts to deliver on its growth goals, Hilton identified an opportunity to streamline the administration of its Tesco Clubcard redemption process and improve the experience it offers members.