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United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Surrey, GU1 4HD

Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

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Greggs is one of the largest food-on-the-go retailers in the United Kingdom with nearly 1800 stores devoted to improving their customer experience and promoting the quality of their products. By collaborating with eagle eye, Greggs were the first company to market a digital loyalty and payment scheme in the food-to-go sector

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the challenge

• to launch a digital loyalty program

• to drive loyalty from their existing customer base and encourage new traffic into shop

• to gain a clear understanding of customer behaviour to inform customer engagement strategy

• to increase footfall and encourage repeat purchase

the solution

• embarking on a new loyalty program with the launch of the Greggs Rewards mobile app
• the first fully digital loyalty scheme in the competitive UK food-to-go sector
• customers can access promotions & rewards, a digital stamp card and prepaid account services on the app
• the prepaid account service enables customers to top up their Rewards app balance to use in-store
• unique QR codes and coupon codes generated to provide quick and secure coupon redemption and enable Greggs to collect valuble consumer behaviour data
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the benefits

• the digital customer experience has revolutionised the way that consumers interact with Greggs
•  using the eagle eye AIR platform, Greggs can gather rich customer data and monitor customer behaviour from app usage
• data and consumer behaviour insight is then used by Greggs to create targeted and relevant promotions
• Greggs can create, manage and monitor their promotional campaigns in real time using the AIR platform
• Greggs have seen increase in customer engagement, basket spend and footfall to shops
• Winner of the Engagement and Loyalty Program of the Year at the 2014 Payments Awards

mobile app statistics


app downloads


average promotion redemption rate