The campaign was launched through several issuance channels such as Twitter, Facebook, Coke Zone and mobile gaming apps. From these channels, customers were directed to the Coca-Cola microsite, and once they had inputted basic personal details they received the redemption code for their free Coca-Cola Zero. Integration of the Coca-Cola campaign microsite with the eagle eye platform enabled a seamless customer journey, from voucher issuance to redemption.
The eagle eye platform generated a unique coupon code for each customer. Once redeemed by a customer at a participating outlet, such as Greggs or One Stop, the unique code was effectively ‘burnt’ at the till, eliminating the possibility of future voucher mal-redemption.