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United Kingdom
Phone no: 0844 824 3686

Head Office:
31 Chertsey Street,
Guildford,
Surrey, GU1 4HD

Manchester:
Digital World Centre,
1 Lowry Plaza, The Quays,
Manchester M50 3UB

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Casual Dining Group

Casual Dining Group is one of the largest independent restaurant companies in the United Kingdom, operating customer favourite restaurant brands including Bella Italia, Café Rouge and Las Iguanas in close to 300 locations. CDG was one of the first adopters of Eagle Eye coupon redemption technology and has since introduced an employee benefit scheme utilising the Eagle Eye AIR platform.

the challenge

• To make operational efficiencies by embracing digital
• To reduce fraudulent coupon redemption associated with paper methods
• To gather real-time employee transaction data
• To gain transparency of data from the employee benefit scheme
• To report on employee engagement with the benefit scheme
• To prevent misuse of the employee benefit scheme and fraudulent activity

Ultimately, Casual Dining Group wanted an employee benefit scheme that would allow them closer management, real-time reporting and elimination of paper-based fraud and mal-redemption.

the solution

•  Launch of the Privilege Card - a multi-tier employee discount scheme

• Direct integration between Eagle Eye AIR and Fourth - CDG's live workforce management database - allowing daily communication to ensure that information such as employee turnover is updated 

Eagle Eye AIR provides a flexible platform for CDG to manage the scheme for the future, with the ability to make instant amendments to offerings and scheme structuring

• Privilege Card redemptions are authorised in real time at Point of Sale from the AIR platform

the benefits

• Elimination of fraudulent activity through the use of unique user codes

• Syncronicity between Fourth and Eagle Eye AIR platform

• Close management of employee benefit scheme

• Real-time tracking of usage on employee scheme

• Reporting individual employee usage including information such as redemption time, location and spend

• Improved employee experience through digital activation

• Flexible platform designed for the future

the results

over 4867 card activations

over 47677 card redemptions