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Blog
Author: Miya Knights Retailers are already really good at automating their back-office operations and have proven themselves more than keen and willing to invest in technology that will drive productivity and efficiency, especially when eliminating manually-intensive and error-prone human tasks. They have no problem spending money to save money when it comes to boosting productivity at the checkout with tills to manage transactions, at the shelf-edge with barcodes and scanning systems and in the warehouse using sortation equipment to manage products. In fact, I would argue retailers can’t prove they are buying or selling anything without point-of-sale systems (POS) and merchant acquiring banking services, both of which automate and process increasingly cashless transactions at checkout. Such systems further automate the flow of product data between their suppliers, partners and stores, using financial and enterprise resource planning (ERP) systems, which has given rise to dreaded spreadsheet. Continue to read the article on Which-50 here.
In this webinar, Jonathan Reeve, General Manager at Eagle Eye and Adam Schaffer, Co-Founder and Managing Partner at Ellipsis will share insights on how loyalty programs can capitalise on the retail media opportunity to generate new revenues, and optimise Return on Loyalty.
Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.
The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty?