United Kingdom Phone no: 0844 824 3686
Head Office: 31 Chertsey Street, Guildford, Surrey, GU1 4HD
Manchester: Digital World Centre, 1 Lowry Plaza, The Quays, Manchester M50 3UB
sign-up to our newsletter to receive our latest news and updates
Whatever sector you operate in, our connected digital marketing solutions help you get closer to your customers
Explore Eagle Eye AIR – our market-leading platform for driving customer acquisition, engagement and loyalty
Discover the vision, the story and the people behind our rapidly-growing company
Find out the latest on our business strategy, financial reports and investment information
Take five minutes out to enjoy our fresh thinking on digital and mobile marketing and promotions
Blog
Author: Miya Knights Retailers are already really good at automating their back-office operations and have proven themselves more than keen and willing to invest in technology that will drive productivity and efficiency, especially when eliminating manually-intensive and error-prone human tasks. They have no problem spending money to save money when it comes to boosting productivity at the checkout with tills to manage transactions, at the shelf-edge with barcodes and scanning systems and in the warehouse using sortation equipment to manage products. In fact, I would argue retailers can’t prove they are buying or selling anything without point-of-sale systems (POS) and merchant acquiring banking services, both of which automate and process increasingly cashless transactions at checkout. Such systems further automate the flow of product data between their suppliers, partners and stores, using financial and enterprise resource planning (ERP) systems, which has given rise to dreaded spreadsheet. Continue to read the article on Which-50 here.
Retailers attending this year’s National Retail Federation’s (NRF) conference, 2020 Vision: Retail’s Big Show, confirmed that 2020 would mark the start of a decade of customer insight becoming a key differentiator.
As nearly 40,000 delegates descended on New York to attend the annual retail trade show hosted by the US National Retail Federation (NRF), data – its ownership and monetisation – emerged as this year’s main theme.
Our CEO addresses the increasing demand for retailers to demonstrate they are responsible, careful and thoughtful by enabling the data, aka the customer, to pick genuinely the best offers.